Archive for February 2012

Greece: Wind of change

Feb 28th, 2012 | By | Category: Branding

Captivating storytelling triggers word of mouth. Building relationships and connecting with our community is the most powerful tool we have at our disposal. Executing our ideas instead of talking about them is all that matters. This is an ongoing process that can lead to real change. I have experienced this with the work I am [...]

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The power of twitter relationships: Marquis Wine Cellars in Canada add distinctive Greek wine portfolio

Feb 21st, 2012 | By | Category: Business

Who is Robert Howells? He describes himself as “an accidental connoisseur of wine and a Vayniac” on his twitter profile. Thanks to him, a new portfolio of Greek wine is now available in Vancouver, Canada. Immediately after my appearance on Wine Library TV in May 2010, Robert started following me on twitter and began to [...]

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Launch of the New Greek wine portfolio of Frederick Wildman

Feb 13th, 2012 | By | Category: Business

It was hard writing this post, given the current events that keep unfolding within Greece. I do not plan to use elloinos as a political platform, instead I simply wish to highlight the unique cultural roots and richness my adopted home country has to offer today: Two weeks ago a very special dinner took place [...]

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Greek wine: Growing the niche

Feb 7th, 2012 | By | Category: Business

Greek wines are stronger positioned in the U.S. market than ever before. Growing curiosity for them over the last few years now seems to have turned into serious buying interest. These are my impressions after having returned from my two week business trip to California and New York. The first leg of my journey to [...]