Marketing
Jul 13th, 2010 |
By elloinos |
Category: Marketing
Three weeks ago Cruvee, a US based company that offers winery solutions for the Social Media Age, made a revolutionary announcement: As part of their YourWineYourWay movement they launched a free application that allows wineries to promote and market their wines directly through their Facebook Fan Page. Participating wineries can add a “Wines” tab that [...]
Tags: OwnIt, VinTank, YourWineYourWay Posted in Marketing |
2 comments
Apr 20th, 2010 |
By elloinos |
Category: Marketing
Dirk Wuertz is in all likelihood German’s most innovative winemaker in terms of marketing. He has been a key player of the social media scene since the early days, building up his brand continuously. He is never resting on his laurels, and is always thinking about new concepts. In January this year, he launched the [...]
Tags: Dirk Wuertz Posted in Marketing |
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Mar 31st, 2010 |
By elloinos |
Category: Featured, Marketing
The Netherlands might be a small country, but the Dutch certainly impressed me with their open attitude towards Greek wines. Martin Van Der Heiden shares a similar past with me: He spent most of his career in the financial industry before deciding to promote Greek wines full-time. He is now a successful wine merchant in [...]
Tags: Fyra, Le Defi, Smaak, Sommelier Posted in Featured, Marketing |
10 comments
Dec 23rd, 2009 |
By elloinos |
Category: Marketing
Mark Squires scored 109 Greek wines in the issue #186 of Robert Parker’s wine advocate, which was released just a few hours ago. 15 wines scored between 90 and 94 points, 59 wines between 87 and 89 points, 27 wines between 84 and 86 points, and 8 wines between 79 and 82 points. Three sweet [...]
Tags: Mark Squires, Robert Parker, Wine Advocate Posted in Marketing |
16 comments
Dec 21st, 2009 |
By elloinos |
Category: Marketing
Fiery Greeks under the Magnifying Glass I have analysed the findings of the German wine critics, who earlier reported their scores on over 60 Greek wines, and caused surprise and furore in both Germany and Greece, as well as many other countries. In order to ensure that the results are truly representative, I called Eckhard [...]
Tags: Greek wines, wine critics Posted in Marketing |
6 comments
Dec 15th, 2009 |
By elloinos |
Category: Marketing
“During similar tasting events to date, the standard of Greek wines turned out ordinary. However, on two separate occasions now, the wines organised by Markus Stolz were a thrust. I was able to award 5 stars out of 5 to several wines, and was likely even too conservative in my judgement.” These are the written [...]
Tags: Greek wines, wine critics Posted in Marketing |
9 comments
Dec 11th, 2009 |
By elloinos |
Category: Marketing
I had the pleasure of attending a wine tasting event at the “Wine loved – Cultural Center for Flavour Information” in Athens yesterday evening. As I have reported earlier this year, Greeks have started embracing wines on a much more serious level than in the past. This is a great development that just shows how [...]
Tags: Agiorgitiko, Nemea, Papaioannou Posted in Marketing |
2 comments
Nov 30th, 2009 |
By elloinos |
Category: Marketing
This was a first! I was invited by Ted Lelekas to discuss wine and blogging live on his radio show. That by itself was enough to get my pulse racing, as I had never been on a live show before. However the real challenge for me was that the show was to be done in [...]
Tags: City99.5FM, Elloinos, Greek Radio Show, Ted Lelekas Posted in Marketing |
15 comments
Nov 23rd, 2009 |
By elloinos |
Category: Marketing
Greek wines deserve a much better image. Sometimes it seems that only the Greek vintners themselves are aware about the stunning and exciting wines that they are able to craft. An image is in many cases created over time by a population of people from different backgrounds who share similar experiences. To change the existing [...]
Tags: bag in box wines, Greek wine Posted in Marketing |
9 comments
Nov 12th, 2009 |
By elloinos |
Category: Marketing
I feel strongly that Greek wines are ready to take the plunge. In order to put my money where my mouth is, I organised a tasting event of a large variety of Greek wines to be scrutinized by a number of well-known German wine personalities, on Monday, November 9th, in Hamburg. My experiences to date [...]
Tags: Eckhard Supp, Greek wine, Mario Scheuermann, Michael Pleitgen, wine critics, Wine Tasting Posted in Marketing |
7 comments