Marketing

Greek wines receive further boost

Dec 23rd, 2009 | By elloinos | Category: Marketing

Mark Squires scored 109 Greek wines in the issue #186 of Robert Parker’s wine advocate, which was released just a few hours ago. 15 wines scored between 90 and 94 points, 59 wines between 87 and 89 points, 27 wines between 84 and 86 points, and 8 wines between 79 and 82 points.
Three sweet wines [...]



Spotlight on Greek wines

Dec 21st, 2009 | By elloinos | Category: Marketing

Fiery Greeks under the Magnifying Glass
I have analysed the findings of the German wine critics, who earlier reported their scores on over 60 Greek wines, and caused surprise and furore in both Germany and Greece, as well as many other countries. In order to ensure that the results are truly representative, I called Eckhard Supp, [...]



Fiery Greeks

Dec 15th, 2009 | By elloinos | Category: Marketing

“During similar tasting events to date, the standard of Greek wines turned out ordinary. However, on two separate occasions now, the wines organised by Markus Stolz were a thrust. I was able to award 5 stars out of 5 to several wines, and was likely even too conservative in my judgement.”
These are the written words [...]



Engaging the audience

Dec 11th, 2009 | By elloinos | Category: Marketing

I had the pleasure of attending a wine tasting event at the “Wine loved – Cultural Center for Flavour Information” in Athens yesterday evening. As I have reported earlier this year, Greeks have started embracing wines on a much more serious level than in the past. This is a great development that just shows how [...]



Elloinos on Greek radio

Nov 30th, 2009 | By elloinos | Category: Marketing

This was a first! I was invited by Ted Lelekas to discuss wine and blogging live on his radio show. That by itself was enough to get my pulse racing, as I had never been on a live show before. However the real challenge for me was that the show was to be done in [...]



Open letter to Greek wineries

Nov 23rd, 2009 | By elloinos | Category: Marketing

Greek wines deserve a much better image. Sometimes it seems that only the Greek vintners themselves are aware about the stunning and exciting wines that they are able to craft. An image is in many cases created over time by a population of people from different backgrounds who share similar experiences. To change the existing [...]



Greek wines on the radar screen of German wine critics

Nov 12th, 2009 | By elloinos | Category: Marketing

I feel strongly that Greek wines are ready to take the plunge. In order to put my money where my mouth is, I organised a tasting event of a large variety of Greek wines to be scrutinized by a number of well-known German wine personalities, on Monday, November 9th, in Hamburg.
My experiences to date have [...]



Greek wine presentation to consumers

Nov 5th, 2009 | By elloinos | Category: Marketing

Last weekend marked the start of a new important phase in my quest to promote Greek wines abroad. Up until then, I had presented wines solely to wine merchants and wine critics. The feedback received so far on the quality has been extremely positive. The time had come to do the same for the public [...]