Greek wine is becoming the new darling in a number of important export markets, yet has failed to make any noticeable advancement in my original home country, Germany. I am currently spending a week here to reassess the situation. The currently predominant climate is a challenging one, as the financial crisis has led to a [...]
Xinomavro wines from Naoussa took on the Big Apple last Thursday and they certainly left their mark. In a remarkable event at Bar Boulud, a total of 13 wines were presented to importers and food/wine writers. I was consulting on the occasion and was more than happy to be there in person, together with the [...]
VinPass is a smart social game for wine lovers who can win a number of different wine badges and earn rewards by sharing wine reviews. The company behind it is the well respected VinTank. VinPass has huge potential as it is has been executed in a truly innovative way – it is the only wine [...]
I was invited as a guest speaker at the Greek National Tourism Organization (GNTO, Greek acronym EOT) last Thursday. This was my very first contact with any official Greek organization since I started promoting Greek wines abroad two years ago. The event was organised by the OpenTourism team, whose goal is to open a dialogue [...]
Agrenda is a weekly Greek agricultural newspaper that is distributed nationwide. An interview with me in regards to the marketing of Greek wines in Germany was published a few days ago. The original interview in Greek can be found here . My answers were actually more elaborate, but were shortened somewhat because of limited space [...]
Over the weekend, I presented a number of Greek wines in Germany. The event took place at the Koenigsmuehle in Rheinhessen, home to my dear friend Dirk Wuertz, winemaker and social media revolutionary par excellence. I have held several presentations of Greek wines there in the past, but this time there was a noticeable difference: [...]
Three weeks ago Cruvee, a US based company that offers winery solutions for the Social Media Age, made a revolutionary announcement: As part of their YourWineYourWay movement they launched a free application that allows wineries to promote and market their wines directly through their Facebook Fan Page. Participating wineries can add a “Wines” tab that [...]
Dirk Wuertz is in all likelihood German’s most innovative winemaker in terms of marketing. He has been a key player of the social media scene since the early days, building up his brand continuously. He is never resting on his laurels, and is always thinking about new concepts. In January this year, he launched the [...]
The Netherlands might be a small country, but the Dutch certainly impressed me with their open attitude towards Greek wines. Martin Van Der Heiden shares a similar past with me: He spent most of his career in the financial industry before deciding to promote Greek wines full-time. He is now a successful wine merchant in [...]
Mark Squires scored 109 Greek wines in the issue #186 of Robert Parker’s wine advocate, which was released just a few hours ago. 15 wines scored between 90 and 94 points, 59 wines between 87 and 89 points, 27 wines between 84 and 86 points, and 8 wines between 79 and 82 points. Three sweet [...]
