Rapsani
Greece is a country with a rich cultural heritage, ancient myths, long lasting traditions, and historical sites that are known throughout the world. The Modern Greek wine industry is uniquely positioned to take advantage of…
Wine and design
“Design is what links creativity and innovation. It shapes ideas to become practical and attractive propositions for users or customers. Design may be described as creativity deployed to a specific end.” (Sir George Cox, former…
A Greek wine journey
Quality, pricing, originality, storytelling and branding are all factors that influence wine sales. This holds especially true when establishing new portfolios in markets abroad. The relationship with, and role of, the importer is equally important.…
Welcome to a new ELLOINOS
ELLOINOS has received a significant overhaul and I am thrilled to show you the results today. The site has a new look and feel and is more accessible and hopefully much more interesting than before.…
Flipping through time
When tasting a wine, we only capture one particular moment in its life, similar to admiring a single photograph of our child. Fine wine, like a child, evolves over time. In some instances, it grows…
Greece: Wind of change
Captivating storytelling triggers word of mouth. Building relationships and connecting with our community is the most powerful tool we have at our disposal. Executing our ideas instead of talking about them is all that matters.…
Growing the niche
Greek wines are stronger positioned in the U.S. market than ever before. Growing curiosity for them over the last few years now seems to have turned into serious buying interest. These are my impressions after…
Frederick Wildman
This post is undoubtedly one of my most important ones to date. The US has become the world’s biggest wine-consuming nation in 2010 and New York is one of the most important markets for wine…
Misconceptions reloaded
Just about two years ago, Palate Press published an article in which I enumerated the misconceptions and chief arguments against Greek wines and proceeded to provide answers for each. I felt the time was ripe…
WineWise
When I started elloinos two years ago, my initial focus for exports was on the German and UK markets. Being located in Europe, this seemed to make intuitive sense. Of course I was aware of…