The AVIN was created by adegga and is a unique digital number to identify and track a wine, similar to an ISBN number for books. The AVIN database is an open resource for the world’s wine community and can be used by any wine resource in the world. AVIN is also tracked by google and other services and a number of wine bloggers, including Catavino and myself, already use the AVIN in articles online.

Adegga has also combined the AVIN with the QRCodes technology, which results in a very powerful dynamic application. Simply snatch a photograph of the code with a mobile phone, connect and easily access information about the wine through adegga – this includes ratings, notes and prices. As a consumer, you have quick, easy and reliable access to this information at your fingertips.

I believe that the potential impact of this technology in the medium term is staggering. For a winery, there should be no excuse to not get involved, as using the AVIN is free. For an optional $ 150.00 yearly fee, a producer can add extra features.

Greek wine labels are often criticized for being confusing to consumers. By simply looking through existing sites that share tasting notes, it becomes obvious that the same wine often shows up in multiple entries under different names. The AVIN code will help to ensure that the wine in question is clearly identifiable.

I am very excited about the openness of Greek wineries to adopt new technologies. In a country where the Internet penetration still lacks behind, this move shows that Greek wine estates not only catch up quickly, but also are willing to lead the way. I hope that other wineries also become interested in using this technology, and I am more than happy to consult with them. Hats off to both Gentilini and Manousakis for making the first move.