Nemea branding takes a beating
Nov 8th, 2010 | By elloinos | Category: NemeaNemea is the one region in Greece that together with Santorini achieved branding itself successfully. It is particularly noteworthy that Nemea also managed to become a synonym to the noble grape variety grown there, Agiorgitiko, whose name is much harder to remember. A few weeks ago I reported on the effects the ongoing financial crises [...]
