Three weeks ago Cruvee, a US based company that offers winery solutions for the Social Media Age, made a revolutionary announcement: As part of their YourWineYourWay movement they launched a free application that allows wineries to promote and market their wines directly through their Facebook Fan Page. Participating wineries can add a “Wines” tab that describes their wines and directly links to a purchasing opportunity. This way fans can become actual customers, and at the same time the presence of the Facebook Fan Page is enriched – think of having a new website inside Facebook.
Cruvee is a client of the highly influential Vintank, a digital think tank for the wine industry. My good friend (unfortunately not in real life yet ;), Chief Strategy Officer Paul Mabray, contacted me immediately to ask if I wanted to involve Greek wineries in this movement. Thanks Paul, I really appreciate this – you are always on the ball! I am delighted to announce that Manousakis Winery – Nostos Wines from Crete has now become the first Greek winery (maybe even the first European one?) to take advantage of this innovative technology that might well become a game changer for wineries. Take a look at the result here. I hope that many more will follow suite. I can’t think of any reason why wineries would not opt to do so. Greek wineries, I am here to help, contact me if you have any questions.
Some additional important info: The YourWineYourWay movement is active in distributing data developed and managed by wineries to a network of 50 partners including mobile applications, wine etailors, wholesale/distributors, social networks, wine portals, and more.