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by Markus Stolz

ECommerce

byMarkus Stolz
July 13, 2010, 2 Comments

Three weeks ago Cruvee, a US based company that offers winery solutions for the Social Media Age, made a revolutionary announcement: As part of their YourWineYourWay movement they launched a free application that allows wineries to promote and market their wines directly through their Facebook Fan Page. Participating wineries can add a “Wines” tab that describes their wines and directly links to a purchasing opportunity. This way fans can become actual customers, and at the same time the presence of the Facebook Fan Page is enriched – think of having a new website inside Facebook.

Cruvee is a client of the highly influential Vintank, a digital think tank for the wine industry. My good friend (unfortunately not in real life yet ;), Chief Strategy Officer Paul Mabray, contacted me immediately to ask if I wanted to involve Greek wineries in this movement. Thanks Paul, I really appreciate this – you are always on the ball! I am delighted to announce that Manousakis Winery – Nostos Wines from Crete has now become the first Greek winery (maybe even the first European one?) to take advantage of this innovative technology that might well become a game changer for wineries. Take a look at the result here. I hope that many more will follow suite. I can’t think of any reason why wineries would not opt to do so. Greek wineries, I am here to help, contact me if you have any questions.

Some additional important info: The YourWineYourWay movement is active in distributing data developed and managed by wineries to a network of 50 partners including mobile applications, wine etailors, wholesale/distributors, social networks, wine portals, and more.

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  1. James JoryJuly 13, 2010, 8:55 pm

    Thank you for the kind words about Cruvee. The adoption of the Facebook application by wineries has been overwhelmingly positive and we are working on some exciting enhancements. Also, the Facebook “Wines” tab for Nostos looks great. Nice job!

    If you are interested in translating the FB application to Greek, let me know. We have already translated it to French, Italian, and Spanish.

    Thanks,
    James
    CTO – Cruvee

  2. elloinosJuly 14, 2010, 10:32 am

    James, thank you very much for commenting. The Facebook application is a great tool for wineries and I am not at all surprised that you receive positive feedback. In Greece, many wineries still lack behind when it comes to online presence, many do not yet have a fanpage. I hope that the adoption of your application by Nostos will foster further interest. A Greek translation would certainly help, let me know if I can be of any assistance.