I am going to visit the U.S. again this Saturday. Having executed two major co-operations with American importers, the new relationships have to be tightened and the new launches supported. In order to efficiently convey the story about Greek wine, I feel it is imperative to meet the sales representatives and their clients in person. I will throw all my energy at this, in order to add real value and effectiveness.
First, I will fly to California and spend a week in San Francisco and Los Angeles. The only time I have been to CA before was on my honeymoon nearly nineteen years ago, so this visit is quite special to me. I will be working very closely with WineWise, whose current portfolio of Greek wines that they directly import via me consists of the following wineries:
* exported to the U.S. for the first time ever
After this, I will travel to New York for the official launch of Frederick Wildman’s New Greek wine portfolio. I will be there for the week with all the producers and can’t wait to introduce these exciting new wines!
I am so happy that Greek wines make serious headway at the same time at the East and West Coast of the U.S.A.
As for this blog, there will be a short break until I am back in Greece. Meanwhile, check my twitter and Facebook streams for updates.