Wine & Web with Gary Vaynerchuk might well be one of the hottest radio shows in the US. Aired weekly since the end of August last year on Sirius Satellite Radio, it has been a huge success story. In fact the show has done so well that it was moved to the important 8 – 10 pm ET slot after just 10 weeks. Sirius does not offer show ratings, but its platform has more than 20 million subscribers in the United States.
It is the perfect medium for Gary, who is already addictively entertaining on his own. Give him an audience to interact with, and all hell breaks loose. I am immensely grateful that he invited me to participate as a guest in January, talking about Greek wines. The atmosphere in the studio was amazing: It goes without saying that the whole team is totally professional, and every single person was extremely concentrated. At the same time, they all have so much fun together! There were moments when everybody had tears in their eyes from laughter. A big shout-out goes to Sam Benrubi, the executive producer of the show. He and Gary have developed chemistry between them that ensures that things run like clockwork. I was honestly shocked to see with how much fun such a prestigious project can be successfully executed.
It was a great opportunity to talk to a wide audience that likely had little knowledge about Greek wines. As Gary put it: “Most people aren’t walking around town, looking for Malagousia” ;) You can listen to the segment here. Thank you Gary for having me there – it meant the world to me! I am still dazzled by the exposure – but Greek wines deserve this.