by Markus Stolz

Dirk Wuertz is in all likelihood German’s most innovative winemaker in terms of marketing. He has been a key player of the social media scene since the early days, building up his brand continuously. He is never resting on his laurels, and is always thinking about new concepts. In January this year, he launched the first German live wine Internet show. Dirk also works together with creative people from the wine industry. The head of his Norwegian importer ExCellars is one of those. ExCellars is one of ...

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