by Markus Stolz

Today, more than 700 wineries exist in Greece. Out of all the wineries, three producers, or less than 0.43% of the existing wineries, have a total share of over 50% of the Greek wine consumption in the major export markets. I am well aware that these three wineries are able to produce solid quality in volume, which is not an easy task to accomplish. The fact remains however, that they cannot produce unique and exciting terroir wines in volume. Let’s go into more detail: About 90% of the volume of Greek wines (excluding sweet wines) is sold in the domestic market, and only approximately 10% is being exported. Between 80 and 90% of the wine sales in European ...

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