by Markus Stolz

Three weeks ago Cruvee, a US based company that offers winery solutions for the Social Media Age, made a revolutionary announcement: As part of their YourWineYourWay movement they launched a free application that allows wineries to promote and market their wines directly through their Facebook Fan Page. Participating wineries can add a "Wines" tab that describes their wines and directly links to a purchasing opportunity. This way fans can become actual customers, and at the same time the presence of the Facebook Fan Page is enriched – think of having a new website inside Facebook. Cruvee is a client of the highly influential Vintank, a digital think tank for ...

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