Greek wine has seen an explosion of attention and awareness over the last few years. Thanks to the enormous growth of social networks, information has become easily accessible and is shared on a daily basis. This is of course all great news, at the same time there is still a lot of work left to be done.
I am constantly thinking about additional initiatives that might prove beneficial for Greek wine:
Mono-Varietal Bag-In-Box Wine For Tavernas
I made my case nearly three years ago (please read this article for context), sadly nothing has happened since. I still wish that some producers would get together as a team, targeting tavernas with high quality bag-in-box wines. Those should preferably be mono-varietal wines from indigenous Greek grape varieties like Agiorgitiko, Moschofilero or Roditis. One could start with a pilot project at one of the top tourist destinations like Mykonos, where there is a large density of tavernas. If any winemaker is serious about exploring this option further, I would be more than happy to discuss it with them.
Marketing Initiatives In Europe
The Greek wine industry has thankfully been very actively promoting their products in the Northern American markets. Within Europe, there has barely been any action at all. Both Germany and the UK are potential growth markets and would certainly benefit from targeted campaigns.
Greek Wine Writers
There are a number of fine Greek wine writers, but sadly few of them publish their content in English. This is a missed opportunity, as the inside knowledge is not shared with a global audience.
I appreciate that more and more foreign writers report on Greek wine, however the fact remains that they write from a distance. Few will be able to tell the stories as authentic as the writers whose home is Greece.
I firmly believe all of these options are worth exploring. What are your thoughts?