Marketing Greek wines in Germany
Agrenda is a weekly Greek agricultural newspaper that is distributed nationwide. An interview with me in regards to the marketing of Greek wines in Germany was published a few days ago. The original interview in…
*** Michelin: Bareiss
Greek wines continue to make headway in a most impressive way. Last week I had an appointment at one of Germany’s most highly regarded gourmet restaurants, the Restaurant Bareiss in the Black Forest. It is…
Growing acceptance
Over the weekend, I presented a number of Greek wines in Germany. The event took place at the Koenigsmuehle in Rheinhessen, home to my dear friend Dirk Wuertz, winemaker and social media revolutionary par excellence.…
WeinWisser
WeinWisser is an exclusive and independent wine publication that is available to its mostly Swiss and German readers by subscription only. More than 4000 wines are tasted, scored and reported on every year. It is…
Solid scores
The current issue 190 of Robert Parker’s Wine Advocate (August 31st) includes ratings on 24 Greek wines. Mark Squires, who wrote the reviews, has one of the most trusted palates in the wine business. Over…
ECommerce
Three weeks ago Cruvee, a US based company that offers winery solutions for the Social Media Age, made a revolutionary announcement: As part of their YourWineYourWay movement they launched a free application that allows wineries…
Live wine tasting
I am constantly on the lookout for innovative ways to persuade people to try Greek wines. Twitter certainly has seen its share of live wine tasting events. For my personal liking, many are good fun,…
A taste of Greece
I had the great pleasure of organising a tasting event of Greek wines for 30+ students and their professors in central Athens. The unusual thing was that the students were from the University of Missouri…
Thank you New York
Visiting New York is special – my recent trip was certainly unforgettable for me. Thanks to social networks, many U.S. contacts welcomed me online, and I received best wishes from my European connections. Arriving at…
No chicken play
Dirk Wuertz is in all likelihood German’s most innovative winemaker in terms of marketing. He has been a key player of the social media scene since the early days, building up his brand continuously. He…